Coleman is an American outdoor staple gear that’s been an essential for campfires, road trips and backyard gatherings since the early 1900s. This rebrand is a nod to that legacy. It’s built to feel familiar, but revamped for a new era of pioneers.

The goal was to create something that felt both heritage and forward-facing. I revived the iconic crest shape, customized a bold type treatment rooted in vintage utility, and brought back the sunburst motif from their 1930s mark to give the brand a sense of pride in its heritage. Every element was chosen to promote trust, durability, and a bold confidence that only comes with time spent outdoors.